My Thoughts On Everything…..

Marketing is a three-syllable word that seems so simple, yet encompasses so much. Marketing is a multi-faceted approach to promoting a product or service. Both traditional and unconventional marketing methods have a place in the small business world. Marketing helps small businesses focus on building their brand and identity.

There are few limitations to marketing options, and the opportunities listed here are just a few that will generally result in a decent ROI (Return On Investment) for most small businesses. That said, do not be afraid to be creative — no one knows or understands a small business like its owner, so think outside of the box and don’t be afraid to experiment.

Identity Continuity

Create continuity between an online website, logos, letterheads, business cards, and packaging. Create an identity that will make your business stand out from the competition, and leave a good initial impression on potential customers. A professional image associated with your company or product will remind customers of their past brand experiences, and will reinforce your product line.

Trade Publications

Niche publications are journals or magazines that focus on a specific market. If your product or service is appropriate for a specific market, then advertising in their trade publications will allow you to immediately drill down and target that very specific audience. Read the rest of this entry &raquo

Haha…finally I just changed my clutch..it’s a painful experience with the previous clutch actually..but it’s worth waiting…..finally the budget released..

During these economic times, people are more selective on where they spend their money. When they do decide to open their checkbooks, you want to be their first choice. Therefore, it’s important your current customers choose to stay with you. Even if your business is doing well, your customers can leave as quickly as they came.
There’s more to business than just a transaction. Building a relationship helps you establish a bond. Some customers are even willing to pay more for a product and/or service if they have a personal connection with a company. From a my perspective, building relationships is cost-effective because the only cost is your time.

Here are eight ways to invest in these relationships:

1. Touch base frequently. If they recently placed an order or you provided a service, ask them for feedback. Showing you care about their satisfaction level speaks volumes about your commitment to them. It can also provide you with an opportunity to gain insight on other products and services that you can offer to gain new business.

If they have not done business with you in a while, check to see how you can help them. It may also serve as a reminder that they may need your product or service.

2. Pick up the phone. If most of your communication takes place via e-mail, it’s still important to pick up the phone occasionally to touch base with your customers. Personal interaction is an important element in building a relationship.

3. Branch out. You may have a particular target market in mind, but to reach it doesn’t mean that you network with just that group. Find groups that don’t mirror your target market and build relationships with their members. That is the benefit of networking. People you meet know people who might be future customers.4. Become a resource. Stepping out to assist someone doesn’t always mean you’ll get an immediate return on your efforts. Refer a customer to them, help with an event or offer suggestions. When they, or someone they know, are looking for a product or service that you offer, you’re more likely to be foremost in their mind. The more you get to know them, the more you’ll be able to offer assistance by knowing their needs.

Read the rest of this entry &raquo