Make It Known
If you’ve got a great product, a great brand will follow–if you’re sending the right message. I’d just surf around my mentor blog..Guy Kawasaki…..and this is really something hat I really need to learn and practice….and I’m actually did already..yeah I know…just one of these few tps..but anyway…don’t worry I’m the last man that
“When I talk about branding, my assumptions are that you have a great product but not infinite resources. (If, instead you have infinite resources and not a great product, there’s still hope–but you don’t need to read this month’s column any further.) Here are eight steps to successfully branding your product.”-Guy Kawasaki
- Seize the high ground. Establish your brand on positive attributes like “making meaning,” “doing good,” “changing the world” and “making people happy”–not on doing in your competition. Think about it: When was the last time you bought a product to hurt a company’s competition? That’s not why consumers spend their dollars. If you want to beat your competition, establish an uplifting brand, but don’t try to establish a brand based on your own desire to beat your competition.
- Create one message. It’s hard enough to create and communicate one branding message. However, many companies try to establish more than one because they are afraid of being niched and want the entire market. “Our computer is for Fortune 500 companies. And, oh yes, it’s also for consumers to use at home.” Face it, Volvo can’t equal safety and sexiness; Toyota can’t equal economical and “Lexuriousness.” You can pick one message, see if it works and then try another if it doesn’t. But you can’t try several at once.
- Speak English. It doesn’t necessarily have to be English, but speak in non-jargonese. If your positioning statement uses any acro-nyms, the odds are that 1) most people won’t understand your branding, and 2) your branding won’t last very long. For example, “Best JPEG decoder” assumes that people understand what “JPEG” and “decoder” mean. And 10 years from now, who knows if JPEG will matter anymore? Not to be an ageist, but a good test is to ask your parents if they understand what your positioning means. Read the rest of this entry »

Gaviscon…..Help me!…My conditin now is getting worse than ever…so basically like what Akmal advised to me.which he’s also being advised by his doctor..take Gaviscon to help to fix the problem…..as a result Gaviscon is the answer….